Viber adoption worldwide for business messaging

Viber adoption varies significantly across global markets, making it an important messaging channel in certain regions and a secondary option in others. For businesses with international customer bases, understanding where Viber is widely used helps inform channel selection for notifications, customer support, and conversational messaging.

Unlike SMS, which is universally available on mobile networks, Viber is an over-the-top messaging app with concentrated adoption in specific countries and strong engagement among its active users.

Global scale of Viber adoption

Viber adoption is supported by a substantial global user base. The platform has reported more than 1 billion registered users worldwide, indicating broad international reach and an established position among major consumer messaging applications.

Viber operates across a large number of markets and is used both for everyday person-to-person communication and for business messaging. For enterprises, Viber can support structured communication through verified business profiles and API-based messaging services, enabling use cases such as customer notifications, service updates, and conversational support in countries where the channel is widely adopted.

Where Viber adoption is strongest

Viber adoption is not evenly distributed worldwide. It is most commonly associated with parts of Eastern and Southeastern Europe, where it has historically been one of the leading messaging platforms.

In many Western European and North American markets, WhatsApp, Messenger, or iMessage tend to dominate consumer usage instead. This regional variation means that Viber is often most relevant when businesses operate in markets where it is already embedded in daily communication habits.

Countries where Viber adoption is especially high

Publicly available market reporting consistently places Viber among the top messaging platforms in several Eastern and Southeastern European countries.

Source: DataReportal country-level platform rankings; Statista messaging app adoption datasets.

Business use cases shaped by Viber adoption

When Viber adoption is high in a target market, the channel is often used for structured business communication similar to other conversational messaging platforms.

Common enterprise use cases include:

• Delivery and service notifications

• Appointment reminders

• Two-way customer support messaging

• Authentication and account-related alerts

• Retail and ecommerce conversational updates

Viber’s app-based environment allows richer interactions than traditional SMS, including branded sender profiles and interactive message formats.

Viber adoption compared with other messaging channels

Choosing the right channel depends on customer preferences and regional adoption patterns. Many businesses manage multiple messaging channels in parallel to ensure coverage across markets.

Source: GSMA (mobile ecosystem reporting), DataReportal messaging app adoption insights.

How LINK Mobility supports Viber messaging

Viber is one of the messaging channels available within LINK Mobility’s business messaging portfolio, alongside SMS, WhatsApp, RCS, and other conversational channels.

LINK Mobility provides access to Viber messaging through integrated communication platforms. Where Viber adoption is relevant, LINK’s solutions can support API-based workflows for structured communication, including notifications, service messages, and two-way customer interactions.

This allows businesses to manage messaging consistently across markets while selecting channels based on local user preferences and platform adoption patterns.

For international organizations operating in Eastern and Southeastern Europe, Viber is often included as part of the overall messaging mix where it remains a widely used consumer channel.