What to Include in Your Order Confirmation Email

What to Include in Your Order Confirmation Email

An order confirmation email is a important post-purchase message that reassures customers their order was successfully received, provides essential details, and keeps them engaged for future interactions. Crafting a well-designed order confirmation email can boost trust, reduce customer anxiety, and even drive additional sales.

In this article, you’ll learn what to include in your order confirmation email to maximize its value and how LINK Mobility’s MyLINK Email API can help you automate and personalize these messages effortlessly.

What Is an Order Confirmation Email?

An order confirmation email is an automated transactional email sent immediately after a customer places an order. It confirms the purchase was successful and shares key order details. This email is distinct from shipping confirmation emails, which notify customers when their package is on its way.

Include This in Your Order Confirmation Email

To make your order confirmation emails clear, professional, and valuable to your customers, it helps to focus on the key elements that matter most. The table below summarizes the essential components to include, along with their purpose, ensuring your email builds trust, provides clarity, and encourages further engagement.

ElementDescriptionPurpose
Order DetailsItem names, quantities, prices, subtotal, taxes, shipping fees, total amount, product imagesConfirm what was purchased
Customer InformationShipping & billing addresses, email, phone numberVerify delivery and contact info
Order Number & DateUnique order ID and timestampReference for tracking and customer service
Payment ConfirmationPayment method with partial details (e.g., last 4 digits of card)Reassure customer payment processed correctly
Estimated Delivery DateProcessing time, shipping method, expected arrival windowManage delivery expectations
Customer Support ContactsEmail, phone, live chat links, FAQ linksProvide easy access to help
Return & Refund PolicyBrief overview or link to full policyBuild trust and reduce inquiries
Cross-Sell RecommendationsRelated or complementary product suggestionsIncrease average order value
Discount CodesPromo codes for future purchases with clear expiryEncourage repeat business

By including all these key elements in your order confirmation email, you create a communication that reassures your customers, provides important information clearly, and encourages ongoing interaction with your brand. Leveraging tools like LINK Mobility’s MyLINK Email API can help you automate and personalize these emails to deliver consistent and engaging post-purchase experiences.

Best Practices for Your Order Confirmation Email

Creating an effective order confirmation email is not just about including the right information - it is also about presenting that information in a way that is accessible, engaging, and consistent with your brand. Following best practices ensures your emails provide a positive experience that strengthens customer trust and encourages future interaction.

  1. Use a mobile-friendly design so the email looks great on all devices.

  2. Keep the layout clean and easy to read with clear sections and headings.

  3. Maintain a friendly, professional tone consistent with your brand.

  4. Include your company branding and personalize with customer names or purchase history.

  5. Test and optimize regularly by tracking open rates and click-throughs.

Implementing these best practices will help you maximize the impact of your order confirmation emails. Over time, regular testing and optimization will reveal what resonates best with your audience, ensuring your emails remain effective and engaging.

Automating order confirmation emails is key to providing a timely and consistent customer experience. LINK Mobility’s MyLINK Email API offers powerful features that streamline this process, helping you deliver professional and personalized emails without manual effort.

  • Automatically trigger emails right after purchase.

  • Personalize content dynamically with order details and customer information.

  • Ensure responsive, clean email templates for any device.

  • Scale effortlessly for businesses of any size.

  • Integrate easily with your e-commerce or ERP system.

  • Track email performance to continuously improve engagement.

By leveraging MyLINK Email API, you can save time, reduce errors, and enhance the customer journey with reliable and engaging order confirmation emails tailored to your brand.

Did you find the article and topic interesting?

If you would like to explore the subject further, discuss ideas, or understand how it could apply to your business, we are here to continue the conversation.

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