Why RCS Messages Are Changing the Way Businesses Communicate

Customer expectations are higher than ever. They want communication that is fast, personal, and easy to act on. While SMS remains essential for time-sensitive alerts, RCS messages take customer communication to a new level - combining rich visuals, interactivity, and branded experiences in the native messaging app.

LINK Mobility helps businesses unlock the full potential of RCS messaging, whether as a standalone solution or combined with SMS.

What RCS Messaging Means for Business Communication

RCS messages are a major upgrade to traditional SMS. Instead of plain text, you can send rich media, buttons, quick replies, and even calendars - all without requiring your customers to install an app.

RCS turns the messaging app into a branded, app-like space where businesses can:

• Show products through carousels and videos

• Add buttons for direct actions

• Enable real-time responses

• Send verified messages with branding

Unlike SMS, which is limited to 160 characters, RCS messaging creates opportunities for visual storytelling and streamlined customer journeys - all in the same inbox.

SMS and RCS Messaging Are Stronger Together

SMS is still the most universal channel, especially when you need to reach every device instantly. But RCS messages enhance that communication with features that drive higher engagement.

How to use SMS and RCS together:

• Send an RCS message with a carousel of offers - fallback to SMS with a link if the device does not support RCS

• Use SMS for a quick reminder, followed by an RCS message with product images and purchase buttons

• Start onboarding with SMS, then guide customers through rich RCS flows that explain next steps

With LINK Mobility, this coordination is automatic. You can set up fallback rules, campaign logic, and unified reporting across both channels.

RCS Messaging Supports Better Engagement and Results

Customers pay attention when messages are visual, relevant, and interactive. This is what makes RCS messaging so effective - it delivers content people want to engage with.

How Businesses Use RCS Messages Across the Customer Journey

RCS messages are more than a channel, they are a toolkit for creating rich, interactive customer experiences. From the first interaction to ongoing support and loyalty, RCS can enhance every stage of the customer journey with visuals, buttons, and real-time replies that drive action. Here are just a few ways businesses are already putting it to work:

• Promotions
  Showcase offers using carousels, images, and clickable CTAs. Great for product launches or campaigns with multiple choices.

• Support and help
  Guide customers with visual troubleshooting menus, how-to videos, or buttons to escalate issues quickly.

• Bookings and appointments
  Let customers choose time slots directly in the message using embedded calendars and receive instant confirmations.

• Account and service updates
  Notify customers of account changes, balance info, or service status with interactive reply options for follow-up.

With each use case, the message becomes part of a dynamic, two-way experience - not just a static notification.

Verified Messaging and Trust Across Channels

Trust matters. Whether you are confirming a payment or delivering a healthcare reminder, your message must be secure and recognizable.

With RCS messages, your brand identity is even stronger - logo, name, and verification badge appear directly in the message thread.

This matters especially in sectors like finance, logistics, and public services, where secure delivery and trusted communication are essential.

LINK Mobility Leads the Way in RCS Messaging

LINK Mobility is at the forefront of RCS messaging in Europe - trusted by leading mobile network operators and Google as a key partner in shaping the future of business messaging. LINK has won the Platinum Juniper Award for Best RCS Business Messaging Solution in Europe multiple times, recognising our commitment to quality, performance, and innovation.

Our platform supports everything you need to succeed with RCS messaging:

• Local compliance and global delivery

• Unified messaging across SMS, RCS, WhatsApp, and more

• Flexible fallback to SMS when RCS is unavailable

• Real-time analytics to track engagement and results

• Secure, GDPR-compliant infrastructure

With LINK Mobility, you get more than access to RCS - you get the tools, connections, and expertise to make it deliver results.

Transform Customer Communication with RCS Messaging

RCS messages are not just an upgrade from SMS - they are a new standard in how brands can engage with customers. Whether you want to boost marketing performance, offer richer support, or build stronger brand presence, RCS helps you stand out.

LINK Mobility helps you:

• Launch interactive, branded messaging

• Deliver visual content that converts

• Reach every customer with fallback logic

• Automate journeys across all channels

RCS gives you the flexibility to meet customers where they are - on their terms, with richer context and better outcomes. It is how modern communication should work.