RCS BUSINESS MESSAGING
RCS messaging for businesses
RCS Business Messaging lets businesses send rich, interactive messages directly to customers’ default messaging apps. It enhances SMS with media, carousels, buttons, verified branding, and real-time two-way RCS chat, delivering higher engagement than traditional text-only SMS.
WHAT IS RCS?
What is Rich Communication Services?
RCS (Rich Communication Services) builds on the practice of SMS by adding rich content and interactivity, such as images, videos, buttons, and read receipts, directly in the native mobile inbox. Supported by Google and local mobile network operators, it works inside the default messaging app of mobile phones, just as an SMS does.
Verified messaging
Branded, authenticated messages increase confidence and engagement.
Rich media
Send images, carousels, buttons, and videos for engaging experiences.
Existing infrastructure
Integrates easily with current SMS workflows.
Two-way conversations
Enable real-time replies and meaningful customer interactions.
Higher engagement
Interactive messages with buttons increase reads and responses.
5x more traffic
Since Apple adopted RCS in 2024, RCS traffic has rapidly increased fivefold.
WHAT IS THE RCS BUSINESS MESSAGING API?
What is the RCS Business Messaging API?
The RCS Business Messaging API is the business application for RCS that allows organizations to send, receive, and track rich messages at scale.
RCS for businesses provides:
Verified business profiles with a verified badge
Branded sender agents for customer trust
Rich experiences with images, videos, files, carousels and m,ore
Capable of two-way conversation automations and replies with MyLINK Connect
RESTful, dev-friendly APIs with modern tooling
Local LINK support every step of the way
RCS FOR BUSINESSES
Why do brands choose to use RCS?
RCS Business Messaging reaches 1.1 billion users worldwide to deliver secure, high-engagement experiences that adapt flexibly to a wide range of industries, customer journeys, and use cases.
RCS VS SMS
The difference between RCS and SMS
SMS remains a strong communication channel for businesses, but many are often attracted to RCS’s security and experience value-adds offered by verification and rich elements. SMS also remains a strong fallback option for all RCS campaigns, ensuring that 100% of your audience receives your message.
RCS BUSINESS MESSAGING API SUCCESS STORIES
Real stories with real impact
Explore real examples of businesses improving sales, reducing workload, and accelerating customer response times using RCS Business Messaging API and LINK's automation tools.
Increased trust
through verified brand profile
Richer Engagement
during parcel tracking
85%
open rate
80%
satisfaction score
Higher conversion rates
compared to emails
Stronger reach
with major German networks
80%
av. read rate
4x
click rates vs SMS
AWARD WINNING RCS SOLUTIONS
Trusted by partners and industry leaders
Our RCS Business Messaging solutions and customer successes have earned industry awards and recognition across global telecom and mobile marketing communities.
RCS BUSINESS MESSAGING KPIS
RCS campaign performance
Real campaigns using LINK’s RCS Business Messaging platform show the measurable impact of richer messaging. Across retail, finance, and nonprofit campaigns, brands consistently see stronger engagement compared to SMS-only messaging. Real LINK customers have seen results such as:
RCS BUSINESS MESSAGING PRICING
Message types and billing model
RCS Business Messaging pricing varies depending on the message type used.
RCS Basic
Branded, trackable text messages over RCS without rich media or advanced interactive layouts. Limited to 160-characters.
RCS Single
A one-way, campaign-style RCS message that lets brands send rich, interactive content (cards, media, buttons) to drive actions like clicks or purchases.
RCS Conversation
A 24-hour session for two-way RCS that forms a conversation window where customers and brands can chat interactively, enabling support, sales, or guided journeys.
HOW TO GET RCS BUSINESS MESSAGING API
Getting started is easy
Getting started with LINK Mobility’s RCS Business Messaging API is quick and simple. Your local team will guide you through verification, setup, and integration so you can launch quickly and confidently.
- 1.Set up your agentThrough LINK, get verified with Google and mobile networks.
- 2.Access the channel or APIConnect with our API docs, how-to guides, or sending platforms.
- 3.Start testingSend test messages to check your setup. Establish fall-backs as needed, too.
- 4.Send & reviewSend your first campaign and review analytics in real-time.
- 5.Launch & optimizeReview your campaigns and automations with detailed analytics.
RCS MESSAGING AVAILABILITY
RCS availability: countries, carriers, and device support
RCS messaging is supported through mobile network operators and messaging platforms using the GSMA Universal Profile. Availability varies by country, carrier, and device, but global adoption continues to expand as operators roll out RCS support and smartphone manufacturers integrate the technology into their default messaging apps.
Today, RCS is available across dozens of markets and operator networks worldwide, with deployments continuing to grow as Android devices, Google Messages, and iOS support expand the ecosystem.
Businesses typically activate RCS through a certified messaging provider like LINK Mobility, which manages carrier connections, agent verification, and campaign approvals across supported regions.
RCS MESSAGING FALLBACK TO SMS
Automatic SMS fallback ensures full reach
Not all devices or carriers support RCS yet. When a customer’s device does not support RCS messaging, LINK's technology automatically falls back to SMS, ensuring reliable delivery.
This hybrid approach allows businesses to benefit from rich RCS experiences where available while maintaining the universal reach of SMS.
With LINK Mobility, fallback is managed automatically within the messaging platform so campaigns can reach 100% of your audience, regardless of device compatibility.
RCS BUSINESS MESSAGING API CONVERSATIONS & CHATBOTS
AI-powered conversations with RCS
RCS Business Messaging can be enhanced with AI-driven automation to deliver smarter, more natural customer interactions using LINK’s MyLINK Connect conversation solution. By combining RCS with AI, NLP, and Generative AI, businesses can personalize responses, guide users through journeys, and resolve queries faster.
AI-powered RCS conversations can:
Understand user intent using NLP
Personalize content based on data and context
Automate replies and decision flows
Trigger actions from buttons and suggested replies
Enable smart handover to human agents when needed
When integrated with AI models such as ChatGPT or Gemini, and trained on your data, RCS becomes a powerful conversational channel, balancing automation with human support for optimal customer experiences.
RCS HISTORY
History of RCS Business Messaging
RCS is delivered through mobile network operators and appears right inside the standard messaging app, exactly where SMS lives today. Historically as an Android-only product, in 2024, Apple joined the initiative, helping expand RCS availability and reach millions globally. Support still varies by country and carrier rollout, but momentum is moving quickly in the right direction, which is why many businesses are already getting started.
RCS adoption is growing globally, especially in Europe, with 90 operators also connected worldwide. Where RCS isn’t supported, LINK Mobility automatically falls back to SMS to ensure reliable delivery and reach.
LINK works with carriers to manage availability and approvals, helping businesses activate RCS where it performs best and combine it with SMS for full coverage.
WHY CHOOSE LINK MOBILITY FOR RCS BUSINESS MESSAGING API
Why partner with LINK?
Join thousands of businesses using LINK Mobility’s RCS Business Messaging API for trusted, scalable messaging, backed by expert support, reliable infrastructure, and tools built for both commercial, operational, and technical teams.
Verified & trusted messaging
Send branded messages from a verified profile that customers trust.
Two-way conversations
Automate conversations with LINK's MyLINK Connect chatbot solution.
Here to scale with you
Scalable to your needs and applications.
Reliable integration
A RESTful, developer-friendly API with modern tooling and documentation.
Local expertise
Onboard quickly with guidance from LINK’s local RCS specialists.
Trusted partner
Recognized by Google, industry awards, and long-term mobile operator partnerships.
RCS VS MESSAGING APPS
RCS vs OTT channels
OTT apps such as WhatsApp and Facebook Messenger also offer rich experiences.
Opting for one channel does not need to exclude another. Businesses often see most success when multiple channels and touchpoints are used across their communication mix.
Determining which rich channel is best for your audience is typically decided by:
Geographical target market
Consumer preferences and demographics (eg. age)
Message content and CTA needs
Existing communication mix
OPT-IN AND COMPLIANCE FOR RCS BUSINESS MESSAGING
Consent and best practices
RCS Business Messaging follows strict carrier and platform rules to protect users and maintain message quality. Businesses must obtain explicit user opt-in before sending RCS campaigns, ensuring transparency, trust, and compliance.
Opt-in can be collected through:
Checkout forms
Web or app sign-ups
QR codes
Customer support flows
Email/SMS invitations
RCS BUSINESS MESSAGING API FAQS
Frequently asked questions
GET IN OUCH
Still have questions?
Get in touch with our team to see how the RCS Business Messaging API will better support your communications.
DISCOVER RCS BUSINESS MESSAGING
Insights, guides, and real-world use cases
Explore expert articles on RCS strategy, campaign ideas, and how brands use rich messaging to create engaging customer experiences.