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Next Generation Communication: Insights & Business Cases from the German Messaging Scene
Today's customers expect more than newsletters or standard text messages - they expect experiences directly on their smartphone.
How can companies map this “new generation” of communication? Which channels support modern customer behavior and enrich both sides of a B2C interaction?
Is it just a matter of rethinking the familiar, or are there perhaps completely new possibilities that will change communication forever?
These are precisely the questions we will be addressing LIVE in Hamburg on May 13, 2025.
Learn from real success stories: Google, METRO Germany, Vodafone and LINK Mobility will bring unique & practical insights into the future of customer communication to the stage of the Google Office in Hamburg.
Take the opportunity to develop new ideas for your marketing strategy and gain valuable food for thought for the future of your customer communication.
You can look forward to these insights:
State of the Art: which channels & features will shape the next generation of communication between companies and consumers?
Practical relevance: Use cases & live demos
Exchange & networking: Important players from retail and messaging are on site and look forward to personal exchange
Fill out the contact form now & secure your participation!
Register now - the number of participants is limited.
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All event details - you don't want to miss this!
Date & time: May 13, 2025 | 13:30
Venue: Google-Office Hamburg, ABC-Bogen, ABC-Straße 19, 20354 Hamburg
Program
13:30 | Registration
14:00 | Keynote
Google & LINK Mobility
#1 | Direct, interactive marketing communication:
Shaping the future of customer interaction with RCS for Business
Fabian Hielscher | Google
#2 | Successful Messenger Marketing with RCS at METRO
Carolin Scholz, Anja Gulden-Weckerlin | METRO Deutschland GmbH
Break & Networking
Hands-on demo during the break: Experience RCS for yourself!
#3 | RBM is like SMS, only much better!
Joachim Gramberg | Vodafone
#4 | From the message to the customer relationship:
Rethinking loyalty with RCS Business Messaging
Arnold Schiechl | LINK Mobility
until 17:30
Networking with snacks & drinks
You can look forward to valuable insights from these experts:
Presentation
Direct, interactive marketing communication: Shaping the future of customer interaction with RCS for Business
Fabian Hielscher | Market Lead Germany for RCS for Business | Google
RCS Business Messaging is more than just a new communication channel – it is a game changer for customer retention and revenue growth. In this presentation, you will learn how to create real added value with smart dialogues, personalized content and innovative features – and why RCS is becoming the key building block of a successful customer engagement strategy. Practical, revenue-oriented and with clear tips for getting started.
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Presentation
Successful Messenger Marketing with RCS at METRO
Carolin Scholz | Head of Digital Marketing
Anja Gulden-Weckerlin | Head of Digital Marketing for Messenger / App / Campaigns
METRO Deutschland GmbH
Who are METRO's customers?
How did METRO come to use Messenger Marketing?
What is the most important use case for Messenger Marketing at METRO?
Why the switch to RCS?
:quality(95))
Presentation
From messages to customer relationships: RCS Business Messaging reimagines loyalty
Arnold Schiechl | Senior Sales Manager | LINK Mobility
Today's customers expect more than just messages – they want experiences. RCS Business Messaging opens up completely new possibilities for direct, interactive and emotional communication on smartphones. In this presentation, you will learn why RCS takes engagement to a new level, how to get off to a successful start and the real business value you can achieve with it.
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Presentation
RBM is like SMS, only much better!
Joachim Gramberg | Key Account Manager API Monetization | Vodafone
RBM presentation
RBM strengths
customer journey
use cases
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Experience the future of customer communication.
Places are limited, so register now!