WhatsApp Business API Solution
Engage with your customers on the most popular global communication channel. Transform with confidence when working with LINK, one of Meta's approved messaging partners.
Click below to schedule to discover more:
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Making WhatsApp work for your business
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Impress with a WhatsApp experience
Send images, videos, GIFs, links, files and more!
Face no restrictions when communicating through WhatsApp. All customers will see your branding and content no matter their device, all within the one messaging app.
One or two way messaging
Combine our direct WhatsApp messaging capabilities with our chatbot platform Xenioo to automate and serve your customers. Or use the channel to effectively broadcast your important notifications for all to see.
Features that engage and excite
Create and send digital catalogues for shopping, share location details and more with Meta's impressive updates. To learn more about the features that best apply to your use cases - get in touch!
Embrace endless possibilities with WhatsApp API
Here are just some exciting use cases we see working for customers. Can't see how WhatsApp would work for you?
Our team of experts will be happy to consult with you and identify the best uses cases suited to your needs and goals.
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Easily send booking details, notifications and updates
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Customer service is easier within the preferred channel of your customers
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WhatsApp Business as an entry point for conversational messaging
How you can send WhatsApp messages with LINK
Through LINK-owned platforms and WhatsApp APIs you can be established and sending messages in no time. Depending on your needs there will be one of three routes for you to take:
Use our Xenioo Conversational Platform to create WhatsApp chatbots, allowing for automated interactions with your customers.
Integrate our WhatsApp Business API with your existing applications and get sending in no time at all.
Send WhatsApp messages through LINK's own messaging platform, for those without integration wants or needs.
Chatbot
Omnichannel Engagement
Our Xenioo conversational platform solution is available for smart customer communications. Chatbots simplify communication with your customers and reduce the resources needed, whilst providing 24/7 customer support. LINK's Xenioo solution can automatically react to customer-initiated messaging providing answers in real-time.
Elect to also utilise AI to respond to customers when questions don't always fit the mould.
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API
Extensive connection with the WhatsApp Business API
The WhatsApp Business API enables quick and easy integration of our mobile messaging solutions into your existing systems and applications.
For more technical details see blow or get in touch.
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LINK Platform
Send messages directly from LINK's messaging platform
Our download-free service allows brands to set-up and send engaging content with ease.
Upload and manage your contacts
Design and create messages online
Send and review your results
Want to see it in action? Schedule a FREE demo below:
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Feature-rich and memorable conversations
Create engaging and real conversations with customers and provide them with meaningful interactions with your brand.
Conversations
You can have a real conversation with your customers on their preferred channel. The conversation can be initiated by the customer using various entry points (links, buttons, QR code) via emails, in apps, or via social media.
Chatbots
Our Xenioo conversational platform offers easy-to-use and intuitive chatbots using Natural Language Processing and Artificial Intelligence to power your conversations. Create your own rules, obtain the all-important opt-ins, and engage your customers.
Rich Content
Rich content can be sent between you and your customer. Images, videos, and emojis can be used easily using a multimedia template and make messages even more attractive for your customers. It is also easy to personalize your content with stickers and branded content.
Simple API
With the WhatsApp Business API you can seamlessly integrate our messaging services into your existing systems.
Feature Rich
onfigure automated WhatsApp responses using a chatbot. Additional functionalities such as in-app payment or opt-in can also be easily integrated. Interactive buttons make it easy for customers.
Product Catalogue
Businesses using the WhatsApp Business API can showcase and share their products and services with customers for them to browse items and add to a cart without leaving the chat.
Bring your number
Already have a number? There is no need to change it as you can bring your own number to a new WhatsApp Business account, or port a number already in use with WhatsApp to LINK from your existing BSP.
Secure
Verifying your brand with WhatsApp allows your customers to be safe in the knowledge that your account is legitimate and adds trust between your brand and your customers.
The advantages of WhatsApp
Today customers expect fast and individualised customer service. With WhatsApp Business from LINK Mobility, you can offer a higher quality of service with real-time problem-solving and at the same time save costs and resources.
Customer service personally & directly via Messenger
Support of multimedia content
Entry into conversational commerce
In-App payment via link
Higher quality of service
Support customers via 1:1 chat & simultaneously
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Easily onboard with the embedded signup process
Embedded signup is a way for Business Solutions Providers (BSPs) like LINK to let businesses register for the WhatsApp Business Platform directly from their website. This streamlined onboarding flow simplifies the process to:
Reduce onboarding from days to minutes
Allow BSPs to onboard more clients
GDPR Compliance and Security
When acting in accordance with GDPR, companies are able to win consumers’ trust, boost brand reputation and increase loyalty.
GDPR at LINK Mobility:
All LINK activities take place in a private MPLS-network which is located within the EU.
Data anonymisation and pseudonymisation are always available to users, as well as information, data links and separation systems.
Appointment of a Data Protection Officer and conducting internal GDPR training each year. In addition, an external company audits our GDPR compliance and privacy policy.
Messages are available for 90 days in LINK systems. After that, data is anonymised and available for statistics and big data purposes. We also process data safely throughout our operations.
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WhatsApp FAQs
Take a look below at some of our FAQs. If we still haven't answered one of your burning questions or if you would like to enquire further, use one of the buttons below to get in touch:
What is WhatsApp Business API?
The WhatsApp Business API allows for a front-end platform to connect with WhatsApp's programme of features and marketing tools for medium-to-large enterprises.
In terms of LINK Mobility, this connection allows enterprises to send messages using one of 3 routes:
Send WhatsApp messages directly from our platform
Connect (also via integrated APIs) your CRMs to our WhatsApp messaging solution
Utilise our chatbot platform to automate two-way WhatsApp messaging with your audience
WhatsApp Business API vs WhatsApp Business App
Many ask 'what's the difference between WhatsApp Business App and the WhatsApp Business API?'
The WhatsApp Business App is a free-to-use and basic application aimed for micro and small companies to utilise.
For medium to larger organisations, the WhatsApp Business API provides many more features and robust support. This includes access to a verified sender agent and the ability to broadcast messages to larger audiences.
LINK Mobility is an approved Meta Business Partner and provides the WhatsApp Business API functionality.
What are the benefits of using WhatsApp Business?
There are endless benefits to a business to using the WhatsApp Business API, and these will vary depending on the use case. Below are some of the more prominent benefits we see:
Automated Messaging: This allows businesses to set up automated responses that serve 24/7. This is especially useful for handling common inquiries, providing instant responses, and maintaining consistent customer service even outside of business hours.
Integration with CRM and Systems: The API can be integrated with Customer Relationship Management (CRM) systems. This enables seamless data exchange between different systems, enhancing workflow efficiency and providing a holistic view of customer interactions.
Personalisation at Scale: Businesses can personalise messages in large volumes by incorporating customer datasets such as names and buying preferences into what is sent. This enhances customer engagement and makes interactions feel more personalised.
Multimedia Messaging: The API supports sending multimedia content such as images, videos, and documents. This allows businesses to showcase products, provide instructions, and offer richer content that often encourage greater conversions.
Security and Verification: The use of WhatsApp's verified business accounts adds an extra layer of authenticity to interactions. Meta must approve every business verified on their platform as a sender agent. LINK will support customers through this verification process.
Advanced Analytics: The API provides in-depth analytics. Businesses can see message delivery rates, read receipts, response times, and other metrics, helping to refine communication strategies and best practices.
WhatsApp sounds ideal, what's next?
If the information we have provided here sounds like an ideal solution for your organisation or if you are keen to learn more:
Schedule a call now with one of our team to talk things through
Or get in touch through our online form to ask a question.
Why am I starting to see more businesses use WhatsApp?
You are right. WhatsApp is becoming a very prominent and popular messaging channel for businesses to use. This is because of its API connectivity to CRMs and due to the large volume of features it offers businesses.
On top of this, WhatsApp is a globally recognised and popular messaging app. Therefore the likelihood of your customers using the channel and receiving your message is highly likely. At LINK Mobility, if you have concerns about delivery rates, we can also automate a secondary message attempt. This means if your customer does not have WhatsApp and does not receive your message, they will instead automatically receive a similar message via a different channel (elected by you) eg. SMS.
How does WhatsApp Business API work?
The WhatsApp Business API allows businesses to message customers on WhatsApp.
Following Meta approval, businesses set up a verified WhatsApp Business Account and integrate the API with their systems and LINK's solutions.
Here they can now send messages, respond to inquiries, and automate replies using templates.
The API supports multimedia and personalised content, enhancing customer engagement. It enables two-way communication, automated messages, and integration with CRM systems. Messages are sent securely, offering advanced analytics for performance insights. The API also facilitates seamless customer support, marketing, and transactional communication, helping businesses enhance their customer interactions on a global scale.
How much does the WhatsApp Business API cost?
Is the WhatsApp Business API free?
As with any messaging channel, each message holds a cost. The base cost is publicly available online and posted by Meta.
For more specific LINK costs, please get in touch where we will be happy to discuss your goals and solution needs.
Contact us
Would you like more information on how our communications products can help your business, or are you interested in receiving a tailored offer? Contact us today - we look forward to hearing from you!
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