LINK Mobility doubling transactions during this year’s Black Friday


The shopping event, Black Friday 2017 (23rd + 24th of November), not only pushed mobile shopping to a new level. During that day, LINK Mobility Group delivered more than 81 million mobile messages, a new all time high record for the Group.

“The number of Black Friday mobile messages and transactions sent through our infrastructure more than doubled compared to 2016,” says Arild E. Hustad CEO of LINK Mobility. Last year, LINK Mobility processed about 34 million mobile messages in connection with Black Friday. “And although we already observed a significant increase in messages for this event, we expect to benefit from the post shopping effects over the coming days maintaining transactions at a record high level”, he adds.

LINK Mobility is one of the largest providers within mobile messaging and solutions in Europe. The Group offers its customers solutions like permission based messaging, push notifications, mobile coupons and customer loyalty programs and other attractive retail solutions, highly requested when it comes to mobile shopping. In addition, the Group provides a wide range of solutions regarding mobile payments, 2-factor-authentication and Mobile Invoice, to offer its customers strong solutions throughout the entire value chain.

“We experience a sustained demand for mobile messaging and mobile solutions and observe an ongoing trend towards the digitization of business processes”, he continues.

The ongoing shift towards mobile is becoming increasingly apparent, even when it comes to Black Friday sales: According to Salesforce/Forbes, mobile orders exceeded those placed on computers for the first time. “We believe that this strong trend that we have witnessed this Black Friday, with doubling of mobile usage and commerce, will continue. LINK will aim to constantly develop attractive mobile messaging and mobile solutions adding value to our customers engaging their customers via the mobile”, finishes Arild E. Hustad CEO LINK Mobility Group.

For further information, please contact:

Arild Hustad, CEO
LINK Mobility Group ASA
Mob: +47 95 24 19 30

About LINK Mobility Group ASA

LINK Mobility Group ASA is one of Europe’s leading providers within mobile communications, specialized in mobile messaging services, mobile solutions and mobile data intelligence. The Group offers a wide range of scalable services and solutions across industries and sectors due to the growing demand of digital convergence between businesses and customers, platforms and users. The Group is headquartered in Oslo/Norway and is listed on the Oslo Stock Exchange (ISIN: NO0010219702). LINK Mobility continues to experience strong organic growth with a high degree of recurring revenue as customers tend to move more business activities onto the mobile platforms. In 2016, LINK Mobility had a total turnover of 924 million NOK with offices in Norway, Sweden, Denmark, Finland, Latvia, Estonia, Bulgaria, Germany, Spain and France.

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